eCommerce Marketing Agency for The Royal Mint 886

The Royal Mint seeks a marketing agency to serve as an extension of its 886 team, focusing on eCommerce growth and performance optimization. The agency will manage day-to-day eCommerce trading, performance marketing, media planning, content deployment, commercial analytics, and campaign execution across Shopify and agreed marketing channels. Key responsibilities include: developing and executing growth strategies aligned with product development and trading calendars; monitoring campaign performance against forecasts; managing media spend and budget allocation; optimizing customer acquisition, conversion, and retention; conducting conversion testing and identifying customer journey friction points; deploying and adapting approved creative assets to channel specifications; managing campaign operations including asset adaptation, messaging testing, and materials trafficking; and providing clear reporting, actionable recommendations, and regular collaboration with the internal team. The agency will not handle brand direction, creative development, photography, or video production—these remain internal functions. The role requires strong analytical capabilities, cross-channel marketing expertise, and close coordination with internal stakeholders on launches and trading priorities.