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    ContractsWales Business Events Industry Engagement and Lead Generation Programme (2026-2027)
    Closed contract

    Wales Business Events Industry Engagement and Lead Generation Programme (2026-2027)

    Contract value
    £130k
    Closed 19 Oct 2026

    Deliver a two-year programme to strengthen Wales' business events industry through enhanced engagement, regional collaboration, lead generation and sustainable capability building.

    🇬🇧United Kingdom· WalesPublished 18 Sept 2026· 1 month agoviaFind a Tender
    Contract value
    £130k
    Closed 19 Oct 2026
    Tender deadline passed on 19 Oct 2026.

    Decision brief

    4 fields
    • Contract value
      est.£130,000
      Pounds sterling
    • Tender closed
      19 Oct 2026
      2 weeks ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Lifecycle

    Closed

    Tender closed on 19 Oct 2026. Awaiting award.

    18 Sept 2026Today19 Oct 2026

    Brief

    The Welsh Government is seeking a contractor to deliver a two-year pan-Wales programme that strengthens business events industry engagement and lead generation activity. This builds on pilot programme findings and aims to develop regional networks, improve collaboration between destinations and venues, enhance industry readiness, and generate quality leads aligned with Wales' National Events Strategy and tourism priorities. Key deliverables include: strengthening stakeholder engagement across Wales; increasing awareness of Meet In Wales opportunities and support; building stronger regional networks and cross-sector collaboration; helping destinations and businesses identify and pursue business events opportunities; improving lead generation quality and quantity; engaging key intermediaries such as event agencies and trade organisations; identifying growth barriers; sharing market intelligence and best practice; supporting North Wales educational initiatives; promoting Visit Wales accreditation and online bookability; developing a sustainable pipeline of business events opportunities; providing measurable outcomes and policy recommendations; and building industry capability for long-term sustainability. The contractor must implement a clear transition plan enabling industry stakeholders to independently manage networks, engagement activities, and opportunity development beyond the contract period, ensuring lasting industry-led growth in Wales' business events sector.

    Track record

    10 awards · 10 winners
    Open field

    No single supplier dominates the field.

    In professional services, Llywodraeth Cymru / Welsh Government has awarded 10 contracts to 10 suppliers.

    Who wins here
    1. Thinks Insight and Strategy1× · 10%
    2. Leopold Marketing Ltd1× · 10%
    3. Digital Health Advisory Ltd1× · 10%
    4. UKinbound1× · 10%
    5. Business in Focus1× · 10%
    6. Golley Slater Group Limited1× · 10%

    +4 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-07756a

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    LC
    Buyer
    Llywodraeth Cymru / Welsh Government
    Sector
    Professional Services