Advertising and Marketing Services for Deposit Guarantee Awareness

The Norwegian Banks' Guarantee Fund is seeking a supplier to develop and implement a communication strategy aimed at increasing public awareness of the deposit guarantee. This framework agreement will involve creating a strategy that effectively targets relevant groups while ensuring that the information is conveyed without causing public concern. The supplier will assess target demographics and recommend cost-effective communication methods. Additionally, the supplier will assist in selecting appropriate channels for disseminating information. The Norwegian Banks' Guarantee Fund currently lacks the resources for extensive, ongoing campaigns or a constant presence on social media. Therefore, the strategy may explore whether the Fund should be the primary communicator or if a distinct identity for the deposit guarantee should be developed for banks to use in their customer interactions. This procurement focuses specifically on enhancing general knowledge about the deposit guarantee.