Marketing and Communication Services for the Digital and Information Agency

This contract involves providing marketing and communication services to support the brand, products, and services of the Digital and Information Agency (DIA) over a period of 48 months. The services required include: a) Strategic consulting to establish realistic communication goals and appropriate marketing support for the long-term brand image and product awareness of DIA, including the development of communication and marketing strategies for both online and offline environments; b) Creative, graphic, and textual work related to the preparation of marketing communications and materials for various campaigns in both Above The Line (ATL) and Below The Line (BTL) communications; c) Creative, graphic, and textual work for corporate design, brand manuals, and a unified visual style for DIA's communications; d) Creative work for recruitment campaigns in both online and offline environments; e) Execution of creative designs into formats suitable for various media types; f) Desktop publishing, pre-press preparation, and delivery of print data; g) Design and text proposals for banners and branding, including graphic layouts for direct email campaigns; h) Creation of animations and 3D visualizations, as well as video content for social media platforms (e.g., Facebook, YouTube, Instagram); i) Concept and design of video tutorials, help guides, and interactive user manuals; j) Language proofreading and translations of communication campaigns into required languages; k) Production and post-production work for the implementation of proposed marketing campaigns, including production supervision; l) Design and execution of consumer competitions, including production management of prizes; m) Development of strategic, tactical, and detailed media plans for individual marketing campaigns; n) Collaboration with other suppliers of the contracting authority.