Media Strategy and Advertising Campaign Planning

This contract covers the strategic planning and purchasing of advertising media to support police officer recruitment initiatives, crime prevention campaigns, and public trust-building efforts. The contract also supports the National Counter Terrorism and Public Headquarters (NCTPHQ) in developing and executing public awareness campaigns focused on security threats and encouraging community reporting. Suppliers should have expertise in media planning, advertising strategy, campaign development, audience targeting, and media buying across multiple channels to effectively reach diverse populations and achieve recruitment and public safety objectives.