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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsMedia Buying Services for Government Advertising Campaigns
    Awarded contract

    Media Buying Services for Government Advertising Campaigns

    Awarded
    £120m
    Published 8 Jun 2026

    Provide specialist media buying and advertising placement services to support HMRC's government communications campaigns across multiple media channels.

    🇬🇧United Kingdom· EnglandPublished 8 Jun 2026· 2 months agoviaFind a Tender
    Awarded
    £120m
    Published 8 Jun 2026

    Decision brief

    4 fields
    • Contract value
      £120,000,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • WA
      WAVEMAKER LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    8 June 2026
    Awarded — no open tender advertised

    Brief

    HMRC seeks media buying services to plan, purchase, and optimise advertising media space across multiple channels for government advertising and communications campaigns. The supplier will leverage specialist expertise, tools, and market access to deliver required reach, quality, and value for money. Services will be delivered through the CCS RM6364 framework (Lot 1) on a call-off basis, with work triggered by HMRC campaign requirements. This includes media strategy consultation, channel selection, vendor negotiation, campaign execution, and performance optimisation across digital, print, broadcast, and outdoor channels.

    Track record

    2 awards · 2 winners
    Thin record

    Only 2 prior awards here — too little to read.

    In professional services, HM Revenue & Customs has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED1× · 50%
    2. OMD GROUP LIMITED1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06b010
    HR
    Buyer
    HM Revenue & Customs
    Sector
    Media & Communications