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    ContractsTravel Wales Retail, Marketplace and Licensing Ecosystem Development
    Open tender

    Travel Wales Retail, Marketplace and Licensing Ecosystem Development

    Contract value
    £100k
    Published 14 Oct 2026

    Transport for Wales seeks market consultation on creating a phased retail and ecommerce ecosystem for the Travel Wales brand to generate revenue and support Welsh businesses.

    🇬🇧United Kingdom· WalesPublished 14 Oct 2026· TodayviaFind a Tender
    Contract value
    £100k
    Published 14 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £100,000indicative
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Lifecycle

    Open

    Open tender — no closing date published. Opened today.

    14 October 2026
    Open tender · no closing date published

    Brief

    Transport for Wales (TfW) is seeking market feedback on developing a phased Travel Wales retail, marketplace and licensing ecosystem designed to generate sustainable non-ticket revenue, strengthen the Travel Wales brand, and create opportunities for Welsh businesses and tourism partners. The initiative may encompass customer research and proposition development, retail strategy and ecommerce platforms, retail operations and fulfillment, marketing and analytics, station and pop-up retail opportunities, tourism and experience-led products, marketplace capabilities for Welsh suppliers, strategic partnerships, and intellectual property licensing. TfW is exploring a three-phase approach: Phase 1 focuses on establishing a core managed retail and ecommerce service with TfW maintaining brand and IP control; Phase 2 would expand to include marketplace participation by Welsh suppliers and tourism businesses; Phase 3 would pursue licensing and commercial partnership opportunities. This is a preliminary market engagement to test assumptions and gather feedback before TfW determines final customer proposition, operating model, technology platform, risk allocation, and procurement approach. No final decisions have been made regarding scope, delivery model, contract structure, or timeline. TfW reserves the right to modify plans or not proceed with future procurement.

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    Take action
    View tender on sourceFind a Tender

    Full notice and submission process on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-0787ed

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    Buyer
    Transport for Wales (TfW)
    Sector
    Professional Services