Travel Wales Retail, Marketplace and Licensing Ecosystem Development

Transport for Wales (TfW) is seeking market feedback on developing a phased Travel Wales retail, marketplace and licensing ecosystem designed to generate sustainable non-ticket revenue, strengthen the Travel Wales brand, and create opportunities for Welsh businesses and tourism partners. The initiative may encompass customer research and proposition development, retail strategy and ecommerce platforms, retail operations and fulfillment, marketing and analytics, station and pop-up retail opportunities, tourism and experience-led products, marketplace capabilities for Welsh suppliers, strategic partnerships, and intellectual property licensing. TfW is exploring a three-phase approach: Phase 1 focuses on establishing a core managed retail and ecommerce service with TfW maintaining brand and IP control; Phase 2 would expand to include marketplace participation by Welsh suppliers and tourism businesses; Phase 3 would pursue licensing and commercial partnership opportunities. This is a preliminary market engagement to test assumptions and gather feedback before TfW determines final customer proposition, operating model, technology platform, risk allocation, and procurement approach. No final decisions have been made regarding scope, delivery model, contract structure, or timeline. TfW reserves the right to modify plans or not proceed with future procurement.