Market Research Services for Bord Bia’s European Meat Shopper Monitor

Bord Bia, the Irish Food Board, is inviting tenders for market research services focused on understanding shopper behavior in the meat category across Europe. This research aims to support Irish meat producers by providing insights into how consumers engage with meat products both online and in physical stores. The goal is to enhance relationships between producers and retailers, drive premiumization, and increase purchase volumes. We are looking for partner agencies that can deliver high-quality shopper insights and innovative ways to present this data, ensuring it is useful for the industry. The findings will serve as a key resource for Bord Bia and the Irish food industry in their efforts to grow meat exports. Interested suppliers should submit their proposals by July 3, 2025.