Invitation to Tender for Market Research Services on European Meat Shoppers

Bord Bia, the Irish Food Board, is seeking to engage a partner agency to conduct market research focused on understanding how consumers interact with meat products in both online and physical retail environments. This research aims to support Irish meat producers in building stronger, long-term relationships with their retail customers. By gaining insights into shopper behavior, Bord Bia intends to enhance customer retention, promote premium meat products in Europe, and increase purchase volumes from key retailers. The selected agency will be responsible for designing and delivering high-quality shopper insights specific to the meat category across Europe, utilizing innovative methods to present and share the data effectively. This research will serve as a vital resource for the industry, positioning Bord Bia and Irish meat producers as experts in the market.