Cervical Cancer Screening Campaign for South Asian Women in Bradford

This project aims to develop and deliver a cervical cancer screening campaign specifically targeting South Asian women in Bradford, with a focus on communities in areas of high deprivation (Index of Multiple Deprivation Band 1). The project involves commissioning insight and research services to understand the cultural, social, and health literacy factors affecting screening uptake in this population. New Light Insights has been selected through a competitive three-quote tender process to deliver specialized insight work, as they have demonstrated expertise and value for money in conducting health and social good research with underserved communities. The insights gathered will inform campaign messaging, delivery channels, and engagement strategies to improve cervical cancer screening awareness and participation among this target audience.