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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsArmed Forces Recruitment Media Services
    Awarded contract

    Armed Forces Recruitment Media Services

    Status
    Awarded
    Published 17 Jun 2026

    Procurement of media strategy, planning, and buying services to support Armed Forces recruitment campaigns across traditional and digital platforms.

    🇬🇧United KingdomPublished 17 Jun 2026· 3 months agoviaContracts Finder
    Status
    Awarded
    Published 17 Jun 2026

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Tender closed
      17 May 2026
      4 months ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • WA
      WAVEMAKER LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 months ago.

    17 Jun 2026Today17 May 2026

    Brief

    This procurement seeks a media strategy, planning, and buying services provider to manage external media activities for Armed Forces recruitment campaigns. Services will encompass comprehensive media placement and campaign management across multiple platforms including traditional media (radio, television, cinema, press), digital channels, social media, and out-of-home advertising. The provider will be responsible for developing media strategies, planning campaigns, and executing media buying across regional, national, and international markets to effectively reach and engage potential recruits.

    Track record

    19 awards · 17 winners
    Open field

    No single supplier dominates the field.

    In professional services, MINISTRY OF DEFENCE has awarded 19 contracts to 17 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED2× · 11%
    2. WESTON COLLEGE OF FURTHER AND HIGHER EDUCATION2× · 11%
    3. GOWLING WLG UK LLP1× · 5%
    4. DEECON CONSULTING LIMITED1× · 5%
    5. Oleeo Ltd1× · 5%
    6. Ricoh UK Limited1× · 5%

    +11 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    8888d6aa-0c60-4585-ab78-11daab784473-902523
    MD
    Buyer
    MINISTRY OF DEFENCE
    Sector
    Professional Services