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    ContractsMedia Strategy, Planning and Buying Services
    Awarded contract

    Media Strategy, Planning and Buying Services

    Awarded
    £80m
    Published 4 Jun 2026

    Procurement for media strategy, planning, buying services, and marketing operating system with international and domestic capability.

    🇬🇧United Kingdom· EnglandPublished 4 Jun 2026· 5 months agoviaFind a Tender
    Awarded
    £80m
    Published 4 Jun 2026

    Decision brief

    4 fields
    • Contract value
      £80,000,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • WA
      WAVEMAKER LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 5 months ago.

    4 June 2026
    Awarded — no open tender advertised

    Brief

    This opportunity seeks a qualified supplier to provide comprehensive media strategy, planning, and buying services. The scope includes development and implementation of a marketing operating system, along with integrated planning across paid media (advertising), owned media (company channels), and earned media (publicity and word-of-mouth). The supplier must demonstrate expertise in both international and domestic media markets. Services should enable organizations to effectively reach their target audiences through coordinated, multi-channel media approaches.

    Track record

    3 awards · 3 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In this category, Department for Business & Trade has awarded 3 contracts to 3 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED1× · 33%
    2. Whitehall TV Services Ltd1× · 33%
    3. Annodata Limited1× · 33%

    Across this category, the most active winners are MAGNA VITAE, SUPPORT IN SPORT UK LTD, TRIGGER PRODUCTIONS LTD — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06adb8

    Your fit

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    This went to WAVEMAKER LIMITED. Sonar reads Department for Business & Trade's work like this against your business — who holds it, and whether you could compete or partner next time.

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    DF
    Buyer
    Department for Business & Trade
    Sector
    Media & Communications