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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsMedia Buying Services for National Highways Marketing Campaigns
    Awarded contract

    Media Buying Services for National Highways Marketing Campaigns

    Awarded
    £1.4m
    Published 1 Jul 2026

    National Highways is seeking a media buying services provider to support paid marketing campaigns aligned with strategic communications objectives and government economic growth initiatives.

    🇬🇧United Kingdom· West MidlandsPublished 1 Jul 2026· 3 months agoviaFind a Tender
    Awarded
    £1.4m
    Published 1 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £1,400,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      West Midlands

    Suppliers

    1 supplier
    • WA
      WAVEMAKER LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 months ago.

    1 July 2026
    Awarded — no open tender advertised

    Brief

    National Highways seeks a media buying services provider to support paid-for marketing campaigns that advance the organization's Communications Strategy and contribute to the Government's economic growth objectives. The Marketing and Events Team will collaborate with the Strategic Communications team (including Campaigns, Insight, and Evaluation divisions) to execute integrated campaigns across owned, earned, and paid media channels. These campaigns are critical tools for achieving key performance indicators and supporting National Highways' strategic business goals. Suppliers should be prepared to demonstrate expertise in media planning, buying, and campaign optimization across multiple channels.

    Track record

    26 awards · 24 winners
    Open field

    No single supplier dominates the field.

    In professional services, NATIONAL HIGHWAYS LIMITED has awarded 26 contracts to 24 suppliers.

    Who wins here
    1. TLT LLP3× · 12%
    2. Moxy Communications Ltd1× · 4%
    3. WAVEMAKER LIMITED1× · 4%
    4. Menzies LLP1× · 4%
    5. ACTION SUSTAINABILITY (TRADING) LIMITED1× · 4%
    6. BPP Professional Education1× · 4%

    +18 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06c175
    NH
    Buyer
    NATIONAL HIGHWAYS LIMITED
    Sector
    Media & Communications