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    ContractsMedia Buying Services for National Highways Marketing Campaigns
    Awarded contract

    Media Buying Services for National Highways Marketing Campaigns

    Awarded
    £1.4m
    Published 1 Jul 2026

    National Highways is seeking a media buying services provider to support paid marketing campaigns aligned with strategic communications objectives and government economic growth initiatives.

    🇬🇧United Kingdom· West MidlandsPublished 1 Jul 2026· 3 months agoviaFind a Tender
    Awarded
    £1.4m
    Published 1 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £1,400,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      West Midlands

    Suppliers

    1 supplier
    • WA
      WAVEMAKER LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 months ago.

    1 July 2026
    Awarded — no open tender advertised

    Brief

    National Highways seeks a media buying services provider to support paid-for marketing campaigns that advance the organization's Communications Strategy and contribute to the Government's economic growth objectives. The Marketing and Events Team will collaborate with the Strategic Communications team (including Campaigns, Insight, and Evaluation divisions) to execute integrated campaigns across owned, earned, and paid media channels. These campaigns are critical tools for achieving key performance indicators and supporting National Highways' strategic business goals. Suppliers should be prepared to demonstrate expertise in media planning, buying, and campaign optimization across multiple channels.

    Track record

    30 awards · 28 winners
    Open field

    No single supplier dominates the field.

    In professional services, NATIONAL HIGHWAYS LIMITED has awarded 30 contracts to 28 suppliers.

    Who wins here
    1. TLT LLP3× · 10%
    2. Moxy Communications Ltd1× · 3%
    3. WAVEMAKER LIMITED1× · 3%
    4. THE SUPPLY CHAIN CONSULTING GROUP LIMITED1× · 3%
    5. Menzies LLP1× · 3%
    6. ACTION SUSTAINABILITY (TRADING) LIMITED1× · 3%

    +22 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

    More from NATIONAL HIGHWAYS LIMITED

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    Bourton Road Overbridge Construction - Buildwas to Marsh Farm

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    Supplier needed to provide logistics, warehousing, repair services, and technology spares for National Highways' roadside infrastructure across the Strategic Road Network.

    £248,783NATIONAL HIGHWAYS LIMITED
    Published 23 Oct 2026

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06c175

    Your fit

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    This went to WAVEMAKER LIMITED. Sonar reads NATIONAL HIGHWAYS LIMITED's work like this against your business — who holds it, and whether you could compete or partner next time.

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    NH
    Buyer
    NATIONAL HIGHWAYS LIMITED
    Sector
    Media & Communications